Faces of Austin #8: The Guru, Max Elliott

As Austinites, we’re blessed to live in a city that is progressive, experiential, experimental, game-changing, conscious and, lets face it, awesomely cool. In such a city, you’d expect the population to match, and in the ATX, we don’t disappoint. This Capital City is chock-full of amazing citizens who strive to better the city on a daily basis. From writers to activists, entrepreneurs to artists, we’ve rounded up a diverse group of Austinites that help make this city great.


“Everybody’s gotta eat, right?” That’s the motivating philosophy of Max Elliott, executive director of Urban Roots, a local non-profit that empowers underserved Austin teens through sustainable farming education. The outreach program, originally launched in 2006, offers paid internships to teenagers as a way to earn money and learn life skills while supporting Austin’s CSA farms through cooking at soup kitchens and operating farmers’ market stands. Elliott, who moved to Austin in 2000 when the locavore movement was first gaining steam, says he’s proud to introduce a new generation to the city’s diverse culinary milieu. (“Food truly builds community.”) This fall, Urban Roots will host Austin’s first-ever “youth-led” Food & Farm Leadership Summit, which aims to inspire
and engage more young Austinites.

Max Elliott2


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